Alex is a passionate and dedicated business leader with a track record of launching UK medical device and diagnostics sales companies. He has​ extensive experience priming markets, launching products and driving early product sales.​

In most recent roles, Alex has been committed to commercializing and launching innovative, disruptive products through his own businesses across European healthcare markets with a primary focus on obstetrics and gynecology.​​

Alex works closely with Oriana, ensuring strategies relating to finance, accounting, legal and fundraising are executed in a timely manner. On a daily basis, Alex ensures AOA’s operations are running smoothly and efficiently.

Alex has a degree and MSc from the University of Southampton and University College London.